July 17, 2017

For today's bulletin, we look again at major airline Delta $DAL and yet another customer service-related PR flare up. We also provide a link to download a FREE STOCK REPORT on the company

VALUATION: Overvalued stocks now make up 59.82% of our stocks assigned a valuation and 23.88% of those equities are calculated to be overvalued by 20% or more. Thirteen sectors are calculated to be overvalued.

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--With Sympathy

Delta Airlines Finds Unique PR Opportunity Thanks To Conservative Gadfly

Delta (DAL) provides scheduled air transportation for passengers and cargo throughout the United States and across the world. The Company's segments include Airline and Refinery. The Company's route network is centered around a system of hub, international gateway and airports that the Company operates in Amsterdam, Atlanta, Boston, Detroit, London-Heathrow, Los Angeles, Minneapolis-St. Paul, New York-LaGuardia, New York- John F Kennedy International Airport, Paris-Charles de Gaulle, Salt Lake City, Seattle and Tokyo-Narita. Each of these operations includes flights that gather and distribute traffic from markets in the geographic region surrounding the hub or gateway to domestic and international cities and to other hubs or gateways. The Company's route network includes its international joint ventures, its alliances with other foreign airlines, its membership in SkyTeam and agreements with multiple domestic regional carriers that operate as Delta Connection.

Airlines have been flying high for our models for a while now thanks to low fuel prices, a better economy, added fees for almost every extra perk, and lower competition thanks to consolidation within the industry. We have featured many of them over the past year or so and typically they are BUY or STRONG BUY rated as their profits increase and their empty seats decrease.

However, with those good times the airlines have suffered through a variety of PR nightmares as employees have shown a remarkable ham-handedness when dealing with paying customers thanks to overbooked flights, overzealous application of rules, and a general lack of customer service niceties. Throwing entire families off of planes, having security drag customers off over-booked flights, and forcing customers to suffer a variety of other indignities can lead to a sea of bad publicity thanks to the ubiquitous smart phones and social media websites.

Delta Airlines had another PR fire storm break out today, but it is--so far--failing to follow the pattern of past incidents. B-list right-wing media starlet Ann Coulter booked--and paid $30 extra for--a coach seat with extra- legroom on the airline. However, when she boarded the plane she was moved from that seat to another one.

Typically, this might be handled with a complaint to management and then a refund or travel voucher. But Coulter took to Twitter to criticize Delta. Then, something surprising occurred. In the ensuing pile-on/dust up, Coulter managed to create a fire storm of sympathy for Delta thanks to her social media tactics and tone.

The right-wing media starlet criticized both Delta employees and passengers in a variety of tweets, claimed it cost her "$10,000" of her time to book the coach-plus seat, and in general threw a tantrum all out-of-proportion to the situation. Delta then hit back, criticizing her for “posting derogatory and slanderous comments and photos in social media."

Coulter has since been subjected to huge amount of ridicule online as onlookers find her tantrum juvenile and her claims of her own worth--$10,00 "hourly rate" to book an airline ticket?-- ridiculous.

So, here we find that in some cases consumers can, in fact, have sympathy for big corporations--even those as oft-despised as the airlines in the age of overbooking and massive fees for everything from checked bags to blankets and pillows.

Of course, our models cannot know of this PR incident, Coulter's tantrum, etc. But they have been high on Delta for quite some time. Below is our latest data for Delta (DAL):

ValuEngine continues its BUY recommendation on Delta for 2017-07-14. Based on the information we have gathered and our resulting research, we feel that Delta has the probability to OUTPERFORM average market performance for the next year. The company exhibits ATTRACTIVE Company Size and Sharpe Ratio.

You can download a free copy of detailed report on Delta (DAL) from the link below.

ValuEngine Forecast
	Target Price*	Expected Return
1-Month	55.60	0.85%
3-Month	56.12	1.80%
6-Month	58.15	5.48%
1-Year	60.77	10.23%
2-Year	68.82	24.84%
3-Year	73.88	34.01%

Valuation & Rankings
Valuation	17.17% overvalued	Valuation Rank(?)	28
1-M Forecast Return	0.85%	1-M Forecast Return Rank	95
12-M Return	34.53%	Momentum Rank(?)	79
Sharpe Ratio	1.09	Sharpe Ratio Rank(?)	93
5-Y Avg Annual Return	31.82%	5-Y Avg Annual Rtn Rank	95
Volatility	29.32%	Volatility Rank(?)	53
Expected EPS Growth	16.43%	EPS Growth Rank(?)	51
Market Cap (billions)	46.14	Size Rank	98
Trailing P/E Ratio	11.18	Trailing P/E Rank(?)	90
Forward P/E Ratio	9.60	Forward P/E Ratio Rank	86
PEG Ratio	0.68	PEG Ratio Rank	53
Price/Sales	1.17	Price/Sales Rank(?)	65
Market/Book	3.56	Market/Book Rank(?)	36
Beta	1.19	Beta Rank	29
Alpha	0.22	Alpha Rank	82

DOWNLOAD A FREE SAMPLE OF OUR DELTA AIRLINES (DAL) REPORT BY CLICKING HERE